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16 – Clinical Professor of Finance David Kass comments in “ Why More Iconic Companies Like GE and J&J May be About to Get Smaller”: “Decision making, including allocation of capital, is quicker without the need to receive approvals from additional levels of management at the parent corporation,”. 18 – Clinical Professor of Management Oliver Schlake gives personal finance advice in a “ Compare Credit Cards” Q&A.ĬNBC – Nov. 18 – “ How Your Coworkers’ Morals Can Help You Do the Right Thing” summarizes Clarice Smith Professor of Management and Organization Debra Shapiro’s ‘Prohibitive Voice as a Moral Act’ findings in the Journal of Business Ethics for Research. 18 – Professor and Chair of Logistics, Business and Public Policy Martin Dresner discusses “ What Will it Take to Ease Supply Chain Snags?” (starting at 14:45). 19 – Assistant Professor of Management Trevor Foulk co-authors “ When Your Authority Fluctuates Throughout the Day.” 20 – Clinical Professor of Finance David Kass gives the 2021 Percentage Returns of 8 Largest U.S. Thinking jobs are now also on the AI chopping block… labor market data in a report he entitled The Feeling Economy. the People Person” references Distinguished University Professor and David Bruce Smith Chair in Marketing and his research: … Not so, who recently analyzed (yes, the irony is thick) U.S. 24 – Column “ Artificial Intelligence vs.
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“If it’s doing you well, you just keep it intact and keep on marching.” “Once it’s there, you don’t want to tinker with it or mess with it,” he said. “So yeah, as long as folks are resonating with it and happy with it, you just keep on going.” After all, he said, as a marketer, finding something that cuts through the clutter, has a consistent message, builds the brand and just catches on is so difficult. I love that they’re incorporating that 50 percent of the cup is recycled material so we can be green and a good corporate citizen.” Boyd said. It seems like it resonates with people, establishes good will that you’re a good corporate citizen. So will we be talking about Starbucks holiday cups on an annual basis forever? “It’s hard to tell. “So I think they’re the beneficiaries of this.” …The Starbucks holiday cup celebrates its 25th anniversary next year, and it shows no sign of slowing down. “Anything that feels like a mark of normalcy, we’re just like ‘welcome, please come in.’” he said. Boyd III comments in “ The Riddle of the Red Cup: How Starbucks Made a Reusable Container a Holiday Tradition”: …And this year, said the red cup represents something almost “encouraging” that we’re close to being back together after what’s been a terrible nearly two years. 24 – Clinical Professor of Marketing Henry C. So, I would strongly recommend small businesses use social media on a regular basis and for Small Business Saturday.” So, if an item from the small business becomes a viral sensation, it can lead to a windfall in sales. “Gen-Z's especially trust word of mouth of their peers and do not trust advertisement pitches.
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The other positive of social media is the serendipity of becoming a viral hit, suggested Kannan. This leads to very efficient targeting and so the display and video ads lead to conversions with relatively low acquisition costs.”. Social media is an ideal channel to precisely target customers based on their behavioral and psychographic profiles. “This is especially true if the products are targeted at millennial and Gen-Z customers. “Any product category targeted at these demographics should be featured prominently in these channels.” … (Regarding Small Business Saturday) “Small businesses have been very successful in targeting customers and effecting conversions on social media,” said Kannan.
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“So, gift items, electronics, apparel, video games, etc., are product categories that are likely to be heavily featured in social media and that makes it an ideal medium to search for #blackfridaydeals,” added Kannan. Kannan contributes to “ Retailers Turning to Social Media to Promote Black Friday and Small Business Saturday,” including: “Social media is being used increasingly by businesses, especially by those focusing on millennial and Gen-Z customers, who use these types of media more than anything else,”. 25 – Dean’s Chair in Marketing Science P.K. The Smith School's world-class faculty are routinely quoted in leading business and other media, while Smith's innovative programs and research projects also receive attention.